How to structure your pages for AI

Written By Kiran Manik

To get AI to quote your pages, you need to break your information into small, clear "blocks." Here is the simple blueprint:

1. The Top (The Snippet)

AI models look at the first 100 words of your page to find a quick answer.

  • The H1: Use a clear, descriptive title (e.g., “What is IDD Therapy?”).

  • The Summary: Place a 2–3 sentence "Key Takeaways" box immediately under the H1.

  • Why: AI models love "front-loaded" answers. This makes it easy for them to "clip" your content for an AI Overview.

2. The Middle (Structured Depth)

  • H2s as Questions: Use subheadings that mimic natural speech (e.g., "What conditions can IDD spinal decompression treat?").

  • The "Standalone" Paragraph: The first sentence after every H2 should be a complete answer.

  • The Rule: Avoid starting sentences with pronouns like "This," "It," or "As I said above."

  • The Better Way: Always use the actual name of the topic (e.g., "The IDD Therapy process takes 25 minutes"). If an AI "clips" that one paragraph to show a user, it must make sense on its own.

  • Tables & Bullets: Use these for technical specs and comparisons. AI handles structured data much better than long sentences.

3. The Bottom (The Trust Layer)

  • Add an FAQ: Put a "Frequently Asked Questions" section at the bottom. These perfect "Question & Answer" pairs are exactly what AI looks for.

  • Author Bio & Sources: Cite your clinical sources and include your credentials. Google and AI prioritize E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).

Kiran Manik